CIENCE vs 360 Leads (2026)
Companies choosing the CIENCE ecosystem typically need AI-driven intent data and multichannel orchestration without paying for a separate technology platform, or they want SDR capacity added at cost rather than at agency markup. Buyers who also want their program grounded in published sales development research — not just an agency's internal process — find the Tenbound connection material to their vendor decision.
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Pricing Comparison
360 Leads Pricing
Smaller campaigns from ~$10,000 USD; ongoing multinational campaigns from $500,000 USD
Not disclosed
Agency retainer
CIENCE Pricing
$2,000/mo + at-cost SDRs
Month-to-month — cancel anytime
At-cost SDR rates via Talent Cloud ($1,500–$5,500/mo)
Includes graph8 platform — no separate data subscription
What 360 Leads Does Well
- Genuine multi-service breadth spanning outbound calling, digital marketing, PR, content, and direct mail under one agency relationship — reducing vendor coordination overhead
- Eleven-year track record with named enterprise clients including Shell, OpenText, and Express Scripts across manufacturing, energy, and technology verticals
- The Black Report provides proprietary annual research on global B2B lead generation trends, demonstrating analytical investment beyond pure execution
CIENCE Ecosystem vs 360 Leads — Side-by-Side
| Factor | 360 Leads | CIENCE |
|---|---|---|
| Technology platform | Proprietary tools | graph8 — AI orchestration, intent data, multichannel — built in |
| SDR pricing model | Agency retainer | At-cost via Talent Cloud — no markup |
| Contract terms | Not disclosed | Month-to-month — cancel anytime |
| Research backing | None | Tenbound — sister brand, SDR research + training |
| Outreach channels | Typically email + LinkedIn | Email, phone, LinkedIn, and programmatic ads |
| Data included | Separate purchase required | graph8 intent signals + audience data — included |
| Setup time | Weeks to months | 14 days from contract to booked meetings |
The CIENCE Ecosystem
You are not comparing CIENCE to 360 Leads. You are comparing a single vendor to a three-part ecosystem that no individual lead generation company can replicate.
CIENCE
Outbound + inbound SDR services. Talent Cloud lets you hire SDRs at cost — no agency markup, no padded retainer. Scale up or down on demand.
graph8
Intent data, audience intelligence, and multichannel campaign orchestration across email, phone, LinkedIn, and programmatic ads. Built in at no extra cost — not a third-party add-on.
Company data sourced from graph8 B2B Intelligence
Tenbound
Sister brand and the only dedicated sales development research and training organization in the industry. No other lead gen company has this. Methodology, benchmarks, and SDR training built into CIENCE's process.
Where the CIENCE Ecosystem Wins
- graph8 is built into every CIENCE engagement — providing intent data, audience intelligence, and multichannel orchestration across email, phone, LinkedIn, and programmatic ads with no additional platform fee
- Talent Cloud sources and places SDRs at cost with no agency markup, a pricing structure 360 Leads does not offer
- Tenbound, CIENCE's sister brand, is the only dedicated sales development research and training organization affiliated with a lead generation company — giving clients access to published methodology, not just execution
- 1,000-plus companies including Microsoft, Google, Uber, Salesforce, and Okta trust CIENCE, with 115 named case studies across 151 B2B industries — documented performance breadth that spans well beyond any single vertical
Who It's Best For
360 Leads is best for...
360 Leads is a strong fit for mid-market and enterprise companies in manufacturing, energy, or industrial sectors that want a single Toronto-based agency to manage outbound calling, digital marketing, and PR simultaneously under one retainer. Companies entering the US or Canadian market from abroad and needing a coordinated multi-channel presence without assembling multiple vendors will find their integrated model practical.
CIENCE ecosystem is best for...
Companies choosing the CIENCE ecosystem typically need AI-driven intent data and multichannel orchestration without paying for a separate technology platform, or they want SDR capacity added at cost rather than at agency markup. Buyers who also want their program grounded in published sales development research — not just an agency's internal process — find the Tenbound connection material to their vendor decision.
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CIENCE vs 360 Leads — Detailed Analysis
Comparing 360 Leads against the CIENCE ecosystem means comparing a single agency against three integrated organizations: CIENCE for execution, graph8 for AI-driven campaign intelligence, and Tenbound for sales development research and methodology.
On technology, 360 Leads operates a proprietary but unnamed and undocumented internal process. There is no disclosed AI platform, no published intent data capability, and no multichannel campaign orchestration layer available to clients. graph8, built into every CIENCE engagement at no extra cost, provides intent data, audience intelligence, and multichannel campaign orchestration across email, phone, LinkedIn, and programmatic advertising. Clients do not pay a separate SaaS fee to access it.
On research backing, 360 Leads publishes The Black Report annually, which demonstrates a genuine commitment to industry data. However, Tenbound operates as a dedicated sales development research and training organization with published methodology, analyst coverage, and practitioner training programs. No other lead generation agency has an affiliated research institution of that depth embedded into its operating model.
On SDR hiring economics, 360 Leads does not publish an at-cost SDR hiring option. CIENCE's Talent Cloud sources and places SDRs at cost with no agency markup, removing the 30 to 50 percent margin that traditional agencies embed in headcount pricing.
The capability 360 Leads cannot match: programmatic advertising coordinated in the same platform as outbound SDR sequences, with intent signals informing targeting across all channels simultaneously — delivered through graph8 without a separate vendor contract.
360 Leads Review Ratings
360 Leads vs CIENCE — FAQ
360 Leads pricing — how much does it cost?
360 Leads does not publish pricing on their website. Third-party data indicates smaller campaigns start around $10,000 USD, with ongoing multinational engagements starting at $500,000 USD. Contract terms are not disclosed. CIENCE publishes its Talent Cloud model at cost with no agency markup, and graph8 — its AI platform covering intent data and multichannel orchestration — is included at no additional fee, which changes the total cost of ownership calculation for buyers comparing retainer structures.
CIENCE vs 360 Leads — what's the difference?
360 Leads is a single agency offering outbound SDR calling, digital marketing, PR, and direct mail under one retainer. The CIENCE ecosystem is three interconnected organizations: CIENCE for outbound and inbound SDR execution, graph8 for AI-driven intent data and multichannel campaign orchestration built in at no extra cost, and Tenbound for sales development research and training methodology. A buyer choosing CIENCE gets a technology platform and a research institution alongside execution — assets that 360 Leads does not offer as part of its standard engagement model.
Is there a 360 Leads alternative with month-to-month contracts?
360 Leads does not disclose contract terms publicly. CIENCE offers month-to-month contracts, removing multi-month lock-in risk. For companies that want to validate outbound performance before committing to a longer engagement, CIENCE's contract structure combined with a 14-day setup timeline makes it a lower-commitment starting point. The inclusion of graph8's intent data and audience intelligence from day one also means campaigns can be optimized faster than a traditional agency ramp.
Does 360 Leads have an AI platform like graph8?
360 Leads references a proprietary customer acquisition process internally, but does not publicly document an AI platform, intent data layer, or multichannel campaign orchestration system available to clients. graph8, built into the CIENCE ecosystem at no extra cost, provides intent data signals, audience intelligence, and coordinated campaign orchestration across email, phone, LinkedIn, and programmatic advertising. Clients do not purchase graph8 separately — it is part of the CIENCE engagement, which means the technology cost is not additive to the service fee.
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