CIENCE vs Dunlap Marketing (2026)
Buyers who need outbound execution across phone, email, LinkedIn, and programmatic ads, backed by graph8 intent data included at no extra cost, choose the CIENCE ecosystem when channel coverage and data intelligence matter as much as caller quality. Companies that also want their SDR strategy informed by Tenbound's independent research, rather than vendor-only methodology, consistently find the ecosystem approach more scalable than a single-channel telemarketing firm.
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Pricing Comparison
Dunlap Marketing Pricing
Contact for pricing
Not disclosed
Custom retainer
Dunlap Marketing does not publish pricing. Contact them directly for a quote.
CIENCE Pricing
$2,000/mo + at-cost SDRs
Month-to-month — cancel anytime
At-cost SDR rates via Talent Cloud ($1,500–$5,500/mo)
Includes graph8 platform — no separate data subscription
What Dunlap Marketing Does Well
- All callers are W2 domestic employees, not offshore contractors, which reduces accent friction and compliance risk in regulated industries like banking and energy
- Vertical specialization in industrial manufacturing, oil and gas, and energy gives their team domain fluency that generic lead gen firms rarely match
- Offers internal consulting services for companies that want to build their own SDR function, not just outsource to one
CIENCE Ecosystem vs Dunlap Marketing — Side-by-Side
| Factor | Dunlap Marketing | CIENCE |
|---|---|---|
| Technology platform | Third-party tools (extra cost) | graph8 — AI orchestration, intent data, multichannel — built in |
| SDR pricing model | Custom retainer | At-cost via Talent Cloud — no markup |
| Contract terms | Not disclosed | Month-to-month — cancel anytime |
| Research backing | None | Tenbound — sister brand, SDR research + training |
| Outreach channels | Typically email + LinkedIn | Email, phone, LinkedIn, and programmatic ads |
| Data included | Separate purchase required | graph8 intent signals + audience data — included |
| Setup time | Weeks to months | 14 days from contract to booked meetings |
The CIENCE Ecosystem
You are not comparing CIENCE to Dunlap Marketing. You are comparing a single vendor to a three-part ecosystem that no individual lead generation company can replicate.
CIENCE
Outbound + inbound SDR services. Talent Cloud lets you hire SDRs at cost — no agency markup, no padded retainer. Scale up or down on demand.
graph8
Intent data, audience intelligence, and multichannel campaign orchestration across email, phone, LinkedIn, and programmatic ads. Built in at no extra cost — not a third-party add-on.
Company data sourced from graph8 B2B Intelligence
Tenbound
Sister brand and the only dedicated sales development research and training organization in the industry. No other lead gen company has this. Methodology, benchmarks, and SDR training built into CIENCE's process.
Where the CIENCE Ecosystem Wins
- graph8 is built into every CIENCE engagement at no extra cost, providing intent data and audience intelligence that Dunlap clients would need to source and pay for separately
- CIENCE runs outreach across email, phone, LinkedIn, and programmatic ads in coordinated sequences; Dunlap's disclosed channels do not include LinkedIn or programmatic
- Tenbound, CIENCE's sister research organization, publishes dedicated SDR industry benchmarking data that informs CIENCE methodology — no telemarketing firm including Dunlap has an equivalent research affiliate
- 1,000+ companies including Microsoft, Google, Uber, Salesforce, Okta, Nasdaq, IBM, Yamaha, and Shutterstock have trusted CIENCE, with 115 named case studies across 151 B2B industries, providing buyers with verifiable performance data before signing
Who It's Best For
Dunlap Marketing is best for...
Dunlap Marketing is a strong fit for mid-market and enterprise buyers in industrial, oil and gas, or energy sectors who want domestic W2 callers and a hands-on telemarketing partner without a technology-heavy overlay. Companies that have already built their data infrastructure and need disciplined phone execution in a specialized vertical will find Dunlap's model credible.
CIENCE ecosystem is best for...
Buyers who need outbound execution across phone, email, LinkedIn, and programmatic ads, backed by graph8 intent data included at no extra cost, choose the CIENCE ecosystem when channel coverage and data intelligence matter as much as caller quality. Companies that also want their SDR strategy informed by Tenbound's independent research, rather than vendor-only methodology, consistently find the ecosystem approach more scalable than a single-channel telemarketing firm.
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CIENCE vs Dunlap Marketing — Detailed Analysis
The comparison between Dunlap Marketing and the CIENCE ecosystem is most instructive across three axes: technology platform, outreach channels, and research backing.
On technology, Dunlap Marketing does not operate a proprietary platform. Prospecting relies on caller skill and externally sourced lists. The CIENCE ecosystem includes graph8, built in at no extra cost, which provides intent data, audience intelligence, and multichannel campaign orchestration. That means CIENCE clients receive live buying-signal targeting before a single call is placed, a capability Dunlap cannot replicate without clients purchasing separate data subscriptions.
On channels, Dunlap's disclosed outreach stack is phone, email, and general digital outreach. CIENCE runs coordinated sequences across email, phone, LinkedIn, and programmatic advertising simultaneously, all orchestrated through graph8. For buyers who need their brand present across multiple touchpoints during a prospecting cycle, Dunlap's model requires augmentation from other vendors.
On research and methodology, no lead generation company has what CIENCE has in Tenbound: a sister brand dedicated exclusively to sales development research, training, and benchmarking. Tenbound publishes independent SDR industry research that directly informs CIENCE's campaign methodology. Dunlap offers internal consulting, but that advice is not backed by published industry data or a dedicated research organization.
The single capability the CIENCE ecosystem offers that Dunlap Marketing cannot match is programmatic advertising layered into an outbound sequence, allowing a prospect to see display ads while simultaneously receiving phone and email outreach, coordinated through one platform with one team.
Dunlap Marketing vs CIENCE — FAQ
Dunlap Marketing pricing — how much does it cost?
Dunlap Marketing does not publish pricing on its website. Prospective clients must contact a representative directly to receive a quote. This is common among custom telemarketing firms where campaign scope, call volume, and vertical complexity drive final costs. CIENCE publishes its Talent Cloud model, which places SDRs at-cost with no agency markup, and its managed service pricing is available on request with documented scope.
CIENCE vs Dunlap Marketing — what's the difference?
Dunlap Marketing is a phone-first telemarketing and appointment setting firm with vertical depth in industrial and energy sectors, running campaigns through domestic W2 callers. The CIENCE ecosystem pairs managed SDR services with graph8, an AI platform built in at no extra cost that adds intent data, audience intelligence, and multichannel orchestration across email, phone, LinkedIn, and programmatic ads. Dunlap operates as a single vendor with a single primary channel. CIENCE operates as a three-part ecosystem with CIENCE execution, graph8 technology, and Tenbound research methodology working together.
Is there a Dunlap Marketing alternative with month-to-month contracts?
Dunlap Marketing does not disclose its contract terms publicly, so lock-in duration is unknown before a sales conversation. CIENCE offers month-to-month contract terms, reducing commitment risk for companies that want to test outbound performance before scaling. Combined with a 14-day setup timeline and the graph8 platform included at no extra cost, CIENCE is a lower-friction entry point for companies currently evaluating telemarketing-only vendors.
Does Dunlap Marketing have an AI platform like graph8?
Dunlap Marketing does not operate a proprietary technology platform. Their model relies on caller expertise and externally sourced contact data. graph8, built into the CIENCE ecosystem at no extra cost, provides intent data to identify companies showing active buying signals, audience intelligence for precise targeting, and multichannel campaign orchestration that coordinates email, phone, LinkedIn, and programmatic advertising in a single workflow. Clients using CIENCE do not need to purchase a separate intent data subscription to access these capabilities.
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