Lead Generation and Outbound for a Biotech Company

How CIENCE Generates Leads and Conducts Orchestrated Outbound Marketing For Alicat Scientific

About Alicat Scientific

Alicat pioneered the use of laminar differential pressure flow technology, improving on traditional differential pressure metering. They manufacture and develop custom flow control, flow meter, and pressure solutions for both gas and liquid applications.

Their mass flow meters boast the industry’s highest turndown ratio, resulting in fast and accurate measurements over a wide flow range. Alicat is the only mass flow device manufacturer to back its products with a Lifetime Guarantee.

Bernard M. Chaudoir

Market Manager

Industry

Industrial Automation

Website

www.alicat.com

Challenges & Scope

ICP: Vacuum Deposition Equipment, Physical Vapor Deposition, and Atomic Layer Deposition Companies in Europe and North America.

Product:  Custom Mass Flow Controllers.

CIENCE Technologies coordinates the lead generation efforts for Alicat Scientific. After researching appropriate industries and clients, they conduct cold email and phone outreach campaigns.

Why CIENCE

“Their ability to do targeted research stood out” – Bernard M. Chaudoir, Market Manager.

Alicat Scientific did not have a good list of customers and prospects. They wanted to generate an exhaustive list of ideal engineering clients and cultivate new leads. Bernard M. Chaudoir, Market Manager, had coordinated successfully with CIENCE in a previous capacity and decided to re-engage to satisfy Alicat’s needs.

“They generated the desired list for us with speed and accuracy and implemented a lead generation campaign,” says Chaudoir. “They researched the biopharma space and found appropriate target names and contact info for us.” The team at CIENCE wrote email templates and phone scripts to start sales conversations with Alicat’s ideal customers. 

“Their research and targeting ability is top-notch,’ Chaudoir says. “Discussion, collaboration, and work ethic are all on point.”

Results

Alicat worked with the CIENCE team to optimize their campaigns in an industry space where targeting is difficult. “The workflow was great,” says Bernard M. Chaudoir, Market Manager. “We were in contact as required and had weekly coordinated meetings. They completed the project ahead of schedule. Our project manager was terrific.”

Despite the challenges penetrating the physical vapor and atomic level deposition industry, Alicat found the outreach conducted by CIENCE to be a success. “We ultimately met the #’s that we laid out at the start,” says Chaudoir. “CIENCE helped us accelerate market investigation and product launch activities.”

Frequently Asked Questions

What results did Alicat Scientific achieve with CIENCE?

Alicat Scientific met all of the lead generation targets established at the start of the engagement. CIENCE completed the project ahead of schedule, and the campaign accelerated Alicat’s market investigation and product launch activities in the physical vapor and atomic layer deposition industry.

How did CIENCE help Alicat Scientific generate leads?

CIENCE conducted targeted research to build an exhaustive list of ideal engineering prospects across the vacuum deposition and biopharma industries in Europe and North America. The team then wrote email templates and phone scripts and executed cold email and phone outreach campaigns on Alicat’s behalf.

Who was Alicat Scientific’s target audience for the CIENCE campaign?

Alicat Scientific’s ideal customer profile for this engagement was companies in Vacuum Deposition Equipment, Physical Vapor Deposition, and Atomic Layer Deposition in Europe and North America. The goal was to reach engineering decision-makers who could benefit from Alicat’s custom mass flow controllers.

Why did Alicat Scientific choose CIENCE for outbound lead generation?

Alicat Scientific’s Market Manager had previously worked with CIENCE in a prior role and re-engaged them based on that positive experience. He specifically cited CIENCE’s ability to do targeted research, their speed and accuracy in building prospect lists, and their strong work ethic and collaboration as the key reasons for choosing CIENCE.

Click here to Download this Case Study