How CIENCE Generates Leads For Direct Care Innovations
Direct Care Innovations has partnered with CIENCE since 2017 for lead generation and appointment setting in the niche healthcare software market. CIENCE executes cold-email campaigns, appointment booking, and ongoing communications targeting Fiscal Service Providers in Medicaid and Medicare markets. The long-term partnership has delivered consistently positive results across every stage of DCI's sales process.
Last updated: April 2026 — Computer Software case study featuring Direct Care Innovations's results with CIENCE.
From Marisa Balbo, Innovations Associate: "It is such a pleasure to work with CIENCE as I know I can always count on them."
Lead Generation
Direct Care Innovations Case Study
About Direct Care Innovations
Direct Care Innovations (DCI) is a healthcare technology company that creates innovative business management platforms for providers and government agencies in Medicaid, Medicare, Private Insurance, and Managed Care Markets. They are dedicated to empowering direct care workers with more time and money to care.
Marisa Balbo
Innovations Associate
Industry
Computer Software
Website
Challenges & Scope
ICP: Fiscal Service Providers
Product: Healthcare technology platform
CIENCE Technologies coordinates the lead generation efforts for DCI. After researching appropriate industries and clients, they conduct cold-email campaigns and assist anywhere needed with lead generation, appointment setting, newsletters, and ongoing communications, in order to raise brand awareness and start quality sales conversations.
Why CIENCE
“It is such a pleasure to work with CIENCE as I know I can always count on them.” – Marisa Balbo, Innovations Associate.
Direct Care Innovations needed lead generation help to specifically target niche companies for their healthcare-related computer software. They appreciated what CIENCE could offer – not only could they generate qualified leads, but they could help them in every part of their process, were proactive and responsive from the start.
Results
Direct Care Innovations and CIENCE have been partnered since 2017. Marisa Balbo describes the relationship as “they have been nothing but Johnny on the Spot. Any changes needed, they are always on top of it. They are excellent at booking appointments and have learned about the special niche of Social Work (of our target audience) in such a short amount of time.”
From cold-email campaigns, assisting with leads, booking appointments, newsletters, and continuous communication, CIENCE has produced consistently positive results for Direct Care Innovations.
Frequently Asked Questions
What services did CIENCE provide for Direct Care Innovations?
CIENCE provided end-to-end lead generation support for Direct Care Innovations, including cold-email campaigns, appointment setting, newsletter management, and ongoing sales communications. CIENCE also handled contact research to identify and target Fiscal Service Providers across Medicaid, Medicare, and Managed Care markets.
How long has Direct Care Innovations partnered with CIENCE?
Direct Care Innovations has been a CIENCE client since 2017, making it a multi-year partnership. The longevity reflects consistently positive results and DCI’s confidence in CIENCE’s ability to manage their specialized niche outreach over time.
What results did Direct Care Innovations achieve with CIENCE?
Direct Care Innovations achieved consistently positive lead generation and appointment booking outcomes through CIENCE’s cold-email campaigns and outbound SDR work. CIENCE was praised for quickly mastering the specialized Social Work niche within DCI’s target audience and for being highly responsive to any changes or adjustments needed.
Why did Direct Care Innovations choose CIENCE for lead generation?
Direct Care Innovations needed a partner that could target highly niche companies in the healthcare software space, specifically Fiscal Service Providers. They chose CIENCE because it offered full-funnel support — from generating qualified leads to booking appointments and maintaining ongoing communications — and demonstrated proactivity and responsiveness from the very start.
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Explore data services →Explore Other Computer Software Case Studies
